Stéphanie Herber

Stephanie is a Ph.D. candidate at University St.Gallen, Switzerland. Her research focuses on medical aid agencies from a management point of view: branding, perception and communication strategies of charities. Stéphanie est Doctorante à l'Université de St.Gallen, Suisse, son sujet de recherche se concentre sur l'aide médicale d'urgence internationale.

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Branding compassion: the medical humanitarian field

Enquêtes et études Stéphanie Herber Stéphanie Herber -
This study is an analysis of the major stepping stones that mark the entry of medical humanitarian aid into the communication arena.Today it is...